LetsEco_hero
Client
Dairy 1888
A new dairy brand, producing baby nutrition and milk powder

Let’s Eco. Never conventional

Deliverables
Brand Concept
Visual Identity
Packaging Design

Recognitions
Creative Circle Award nomination 2021 – Packaging Design

Let’s Eco is a new Danish brand offering a range of organic whole milk powder and infant formula, targeted six different East Asian markets. Around there fresh and organic milk is an expensive luxury. Competition is extremely intense due to the increasing consumption of milk that follows the new wealth.

All together it’s a market driven by extremely rational and functionally oriented brands. Brands that are generic and unpersonal, all communicating the same rational benefits.

Let’s Eco is for mothers and fathers of tomorrow. An audience who’s increasingly aware of their consumption and choices. Let’s Eco is a more human, democratic, and inclusive approach to selling organic products. Its organic for all – not for a selected and exclusive audience. Let´s Eco is the friendly face in the crowd of rational competitors. It´s a small piece of living nature on the dinner table. Optimistic in its expression. Trustworthy and true to its roots. Always organic. Never conventional.

Chris Tonnesen, Still Life, Il Fornaio, Wunch Design, Product, Photography
Chris Tonnesen, Still Life, Il Fornaio, Wunch Design, Product, Photography
Chris Tonnesen, Still Life, Il Fornaio, Wunch Design, Product, Photography


Trustworthy and true to its roots.
Affordable ecology. Always organic. Never conventional.

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Letseco
Contact

hello@simplybranddesign.dk
+45 29 70 11 00

Dag Hammarskjölds Allé 42G
2100 København Ø
Denmark