Client
Salling Group
Salling Princip
A tribute to the visionary merchant
Deliverables
Brand platform
Name
Logo
Visual identity
Packaging design
Herman Salling was a visionary and dedicated merchant, and his legacy is to this day deeply rooted and played out every day in Salling Group.
The values and philosophy of Herman manifest in this premium product range, named after Herman Salling and his principles and exceptional dedication to costumers needs.The Salling Princip range is designed to mirror his motto: the right goods at the right prices.
Salling Princip products are taste experiences a little out of the ordinary. Its products founded on quality and craftsmanship, handpicked, and tasted by specialised purchasers. The Salling Princip assortment is rich in tradition and taste and collected from producers doing their best around the world.
Salling Princip is great taste at a friendly price – as we imagine Herman would have put it.
Build and design a premium brand name and identity that will fulfil the Masterbrand strategy and inspire consumers to enjoy Salling Groups
own premium label.
