Simplicity is no accident. Strategy is what you say no to, and saying no is the hardest thing possible for many of us (companies and people alike). Knowing who you are is half the job; knowing who you are not is just as important. But it’s the basis of how you begin to simplify your brand, or your product, in order to deliver that less-complicated experience.
Every project begins with a collective understanding of the essence and ambition of the brand. Making sure that all decision makers are onboard right from the start, we keep everything upfront and personal together with the brand owners and key stakeholders.
Read more about how we simplify brands
A tribute to the visionary merchant