A Brand Design Establishment

In design and messaging, simplicity tells a powerful story. It says you know who you are and what you do, and that you know what's important to your customers. Simplicity illustrates your own confidence, and inspire confidence in others.


Simplicity is no accident. Strategy is what you say no to, and saying no is the hardest thing possible for many of us (companies and people alike). Knowing who you are is half the job; knowing who you are not is just as important. But it’s the basis of how you begin to simplify your brand, or your product, in order to deliver that less-complicated experience.

Every project begins with a collective understanding of the essence and ambition of the brand. Making sure that all decision makers are onboard right from the start, we keep everything upfront and personal together with the brand owners and key stakeholders.

Read more about how we simplify brands

Packaging that speaks for itself

Them 1888


Packaging that speaks for itself

Them 1888

300 years of shipping, distilled and bottled

Design doing yoga

Yogamood Tea

A tribute to the visionary merchant

From private label to masterbrand



From private label to masterbrand


Handcrafted by bartenders

A green future for all

Cleaning agents from the plant nursery

Discount and proud of it

Earth, wind and fire


Never convetional

Never convetional

The Simplicity Index

“Consumers are more likely to recommend a brand that provides simpler experiences and communications.”

Cool, Nordic cherry wine

Sweet fun in a new shape


A coffee serving institution


From field to table


An icon for the future

 A genuine Italian success story 

Making a new privat label stand out


+45 29 70 11 00

Dag Hammarskjölds Allé 42G
2100 København Ø