We grow brands

Ooi is a pure fresh olive oil. A ‘olio nuvello’ – what Italians call the season’s first oil. A distinct green olive oil produced in Orvieto. Harvested only once a year in mid-October in a small, limited batch. Sold exclusively in selected stores. The design aim to create a brand position, that matches the standards of Danish cuisine and the growing interest in fine sourdough bread. Ooi is designed for modern dinner tables and feasts – not to be stored away in the kitchen cabinet. Ooi is a Simply’s own brand.

Momentum Energy Group A/S is an international asset manager, developer and investor in wind and solar energy. Based in Denmark, they support Danish and international investors in all key markets in Europe. Momentum is rapidly growing and in order to reflect and mirror its core services and contribution to investors as well as society, we developed and calibrated the company’s brand platform, defined a purpose and new corporate visual identity.

What a Date are boxes of delicious handpicked and hand-filled dates from the middle east – sold in Copenhagen, Oslo and London. In a sleepy and overlooked dried fruit category, where consumer preference and engagement is low, we created a new brand, with a compelling storyline, name and identity. We defined a category challenger to shake up the perception of dates as non-branded Christmas sweet, and defined a brand platform as a modern lifestyle statement snack. lt might not be a big fruit – but what a date!

Seaman is the name of a Danish seaweed pioneer – dedicated to making seaweed products accessible to the many. And what’s more democratic and festive than tasty snacks? Wanting to create a unique visual identity and brand position – everything evolves around the products USP and main ingredient –the seaweed. Flavors are based on a high concentration of natural seaweed, squid and shellfish. Visually, Seaman is dedicated to communicating the story about what happens below the surface of the sea only. Now that’s what makes the design both consistent and completely different on the shelves.

Them 1888 is a Danish Dairy Company, specializing in organic milk powder for the Chinese and Asian markets. For Chinese parents, the health and growth of their children are valued assets. Tall children are a success criteria and milk is one of the means to reach the goal. To stand out, the packaging design and the design of the box function play an important role. When the lid is lifted, the milk in the glass is emptied and simultaneously the leg of the child gets longer. The product USP explained for children and their adults without words.

The story of Fanø Ships Rum is not only about good craftmanship, a family adventure or unique local ingredients. It’s the recognition of more than 300 years of cultural heritage.
Fanø Skibsrom is rum distilled in Jamaica and subsequently seasoned with natural, local ingredients and stored in port wine casks on Fanø. We created a design that takes you back in time – and reflect 300 years of shipping in every single detail. All elements in the design, from the vintage decorations and illustrations to the text and brand story, looks like it has been around forever, and even the shape of the bottle has been lifted straight out of the history books.

The development and purpose of the Salling Masterbrand has been to create a clear and unmistakable direct and visible connection between the company and the more than 12,000 own products on the shelves across Bilka and Føtex. The Salling brand is not a constructed brand name or alias, but the name on the front door, the annual report and the largest assortment of own goods in the Danish grocery trade. It’s a compass for shoppers as the house recommendation, and a tribute to Herman Salling, the visionary founder and dedicated merchant, whose legacy is deeply rooted in Salling Group today.

Sausages for Barbecue Enthusiasts!
As a leading household name and brand in the category, GØL has an obligation to serve consumers as the leading act. Being a Danish brand founded on a strong set of values and traditions, GØL is the definition of quality and accountability. With more than 90 years of quality and craftmanship, GØL truly understand the essence and culture of barbecuing and the culture around it. GØL is fluent in barbecuing – and proud of it.

Yogamood Essential Teas are developed and designed for the Copenhagen based yoga studio, Yogamood. They are an addition to the physical yoga practice and a vital part of Yogamoods philosophy. The studio already offers aromatherapy oils to stimulate the senses and the mind. Each tea offers an exquisite fragrance and taste that benefit the mind, body and soul. The effect of each tea is expressed with 3 different yoga poses in the design: Glowing Soul, Meditation and Stay Strong. The teas are distributed through yoga studios and online, thus keeping the connection to the yoga universe. All teas are sold individually or together as a set in a gift bag. All bags and cardboard sleeves are produced from recycled and FSC certified paper respectively.

Essentially, Discount is about offering staple foods at affordable prices and the new Budget design had to communicate this message to consumers. We created an extremely minimalist look where content is solely communicated using icon style 
illustrations. The design’s no-nonsense appearance makes it easy for customers to recognise the products whose distinctive style make them stand out. Discount doesn’t have to be dull. It can be communicated in a fresh, modern, playful – and above all – eye-catching way.

Knuthenlund estate in Lolland was one of the biggest organic farms in Denmark, with its own dairy and cheese production facilities, producing a range of high-quality and award winning dairy products. We built a complete identity for Knuthenlund, including shop and packaging design, newsletters, advertising and events. Every aspect of the identity has been carefully crafted to achieve the best possible quality, reflecting respect for nature, animals, employees and the environment.

Press Coffee & Co. is a London-based coffee chain and roastery, currently serving coffee in five locations in central London. The first café opened in the legendary Fleet Street, which was simply known as “Press” because it was home to many of the British national newspapers. “Press” was always full of activity and noise, with a bustling backdrop of steel, tools and machinery. The design is the iconic symbol of a coffee tamper as the central element – giving the word ‘Press’ a double meaning and creating a solid connection between the coffee shop and the barista’s work.

Bolcheriet manufactures handmade sweets and toffees in open workshops where visitors can follow the creative process. The product design is inspired by the wide variation in production, where sweets of all shapes and colours are produced the same day and where no two days are alike. The triangular shape is inspired by the ‘sea markers’ found on the beaches at Løkken and Skagen. The triangular shape offers an extra facing and the box is equipped with an innovative opening mechanism – where a single touch of the sweet illustration allows you to insert a finger and lift off the box top.

Peter Larsen Kaffe and the COWI Foundation investigated in how Blockchain technology could contribute to a sustainable change. They outlined the network of people who took part in the coffee’s journey from sprout to cup. The craftsmanship of the farmers and roasters were no longer lost on the way; you would know the exact origin and home address of the coffee. The technology allowed us to bring into the packaging design – the person who grew and harvested the coffee, allowing us to state on the pack exactly what you were drinking: A cup of coffee from Alonso’s field.

The gin market has developed rapidly over the past few years, and the competition is continuously increasing. In 2020 alone, more than 1000 new gins were introduced to the Danish market, but only a few succeeded in establishing themselves as real brands. With a background as a long-standing supplier of gin, tastings and a countless number of hours behind our own bar, we have designed the company’s first own gin – Four Jiggers. An organic quality gin, produced at own distillery. A jigger is a slang term for the small measuring cup that tilts elegantly between the bartender’s fingers, and like an hourglass-shaped glass, it has two different dimensions at each end.

A local gem, a personal story and a Danish pride. Frederiksdal Kirsebærvin’s story is quite extraordinary. It is the story of three men who met by chance and then decided to produce great cherry wines on the Danish island of Lolland. Grapes are difficult to grow in cool Denmark, but cherries, especially the Stevnsbær variety, thrive in southern Denmark and are precisely the basis for the wine production at Frederiksdal manor. Production draws on wine and port production methods. We have created a visual identity that reflects the premium quality wine, and a Nordic look in a wine universe devoid of special Danish traditions when it comes to wine labels, bottles, colours and image universe.